Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees “who can adjust themselves to the personality of the guest”. Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money on training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization’s ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
Effective Customer Service is the backbone of every business as it provides the businesses with a long-standing viability to operate. Besides, the importance of customer service for businesses, the discipline is also responsible for providing a number of career opportunities for new learners. Inspire London College has deliberately designed these Diplomas in Customer Services for the individuals and for businesses to identify the importance of customer service and its different aspects.