Some people may be confused by the word “event management” since they have never given it any serious attention. In reality, managing events is a popular activity with the goals of spreading information and building relationship among people.
The management of events is something that can be started on either the local or the global level. According to Wikipedia, “event management” refers to the actions of management that are performed in order to produce and execute large-scale events such as conventions, seminars, and festivals. However, the domain of events contains a far wider range of activities, such as dates, parties, sporting events, seminars, concerts, charitable events, and conferences, in addition to many other forms of communication between individuals.
There is no such thing as event management that includes tourism and hospitality. Basically, travel is a series of activities that are related to visiting various places, eating delicious foods, experiencing various cultures, staying in luxurious hotels, meeting various people, and learning new things. In today’s world, tourism has no boundaries since traditional tourism has left its borders behind in order to explore the world. Therefore, tourism can be categorised into many different types of aims, including typical vacationing, hiking, shopping, spot, spa tourism, restaurant travel, extreme tourism, and plenty of other things. There’s a lot of overlap between tourism, hospitality, and event management, though they’re three different concepts. Event management will accompany you during the entire period of your tourism activity regardless of what kind of tourism you choose.
Why is Event Planning Important?
In order to ensure the success of an event of any kind, it is imperative to prepare properly for it in advance. The reputation of an organisation or business can be damaged more by a poorly organised event than by not hosting one at all. The planning process takes into account every facet of the event, beginning with its conception and the formation of ideas. It continues all the way through the development of a plan for the event’s actual night. Acquiring the services of a firm that specialises in event management can help minimise stress levels and ensure that event organisers are able to enjoy themselves while their events are running successfully.
Why Event Management is Important for Tourism?
Whether we consider tourism in terms of a location or country, or a hotel or resort in particular, it is undeniable that sponsoring events may be a successful approach in drawing new customers and tourists. The promotional returns can be enormous if you are willing to invest the time and effort in event planning, from the early preparation to the final implementation.
True global events, like the Olympics and the World Cup in football, bring huge economic benefits to the countries and towns that host them. It’s a big factor in why governments are willing to spend so much money to welcome foreigners. Although we are not implying that your events need to be this large to be successful, we do want to underline that the same marketing techniques apply regardless of the size of your event.
Events tourism can also play a significant role in the branding of a destination and contribute significantly to its success. With an annual music festival hosted in Austin, Texas, in the United States, the city has become a global icon of the music scene. This is primarily because of its success at hosting such an event each year. What comes to mind when you think of Cannes, which is located in France? Pamplona, Spain, is another destination that relies heavily on one singular event as its brand to draw in tourists.
How Event Management and Hospitality Intersect
Where does the field of event management intersect with the field of hospitality? How is event planning considered a part of the hospitality industry?
It’s more connected than you think. As it turns out, event planners and hospitality professionals have similar skill sets. Quick-thinking organised, and logistics-savvy are required. It is also important that you have good interpersonal skills.
In fact, managing guests or customers is just as important as managing the hotel, theme park, or cruise ship itself when it comes to running a successful business. Knowing your customers’ wants and needs, as well as how to provide those requirements without worrying about the cost, is essential. Also, be prepared to assist your guests if they experience any difficulties.
As a result, it should come as no surprise that the ability to perform well under pressure is the most sought-after quality in any position within the Hospitality Industry. Hosting an event is a challenging and stressful job, not unlike operating a business. Hospitality and event management is not for you if you are the type of person who loses it and panics when even minor things go wrong.
The difficulties you face as a hotel manager, for instance, will differ from those you encounter as an event planner, even though the strategies you use to overcome them are similar. Yet, you might be surprised to learn that hotel management is also adept at putting on events, and a restaurant owner is capable of running a successful trade show.
Benefits of Event Tourism:
A former director of the University of Minnesota Tourism Center, Ingrid Schneider, discusses the numerous benefits of event tourism in general, according to her research. She argues that “communities have the opportunity to be brought together through tourism,” which may also instill a feeling of community pride and an understanding of their histories.
Festivals and events attract new visitors, which triggers growth in tourism and other businesses in a region or town as a result of their presence. That’s one of the most visible and cited economic benefits of event tourism.
Events or festivals have been found to have many social benefits. Although they are probably less obvious, they are just as meaningful. It’s fair to say that based on Schneider’s research, events and festivals contribute to the development of community pride. This is done through the teaching of various things, and the strengthening of relationships in a community.
In addition to the challenges associated with hosting festivals and events, there are also some benefits. It is important to note that the effort involves risks and costs. The stage could collapse or a star performer may not appear. Reputational damage is more difficult to address than financial risk. Insurance can provide protection against financial risk, however.
Event Management Course Online UK
A job in event management could be a good fit for you if you enjoy coordinating different groups of people, are good at making plans, are creative, and thrive under pressure. Training in the practical aspects of event management will give you the knowledge and skills necessary to organise and execute a successful event.
The Certificate in Event Management is a suitable programme if you are seeking the foundational skills and knowledge for a career shift into event management, or if you currently hold an event profession and you want to make sure you possess strong foundations to achieve and grow within the industry.
Event Management Short Courses
When planning an event, event management pays special attention to the procedures and strategies that must be implemented. Event management teaches people how to come up with an idea, make a plan, and figure out who the event is meant for. It educates you on how to consider finances, define a theme, and ensure that all facilities and equipment meet the client’s specifications. Event Management short courses provide a combination of management and business skills, as well as training in creative and design principles.
There are a number of disciplines that have similarities to Event Management, such as Innovation Management, Project Management, Marketing, and Public Relations.
This course will provide students with the skills necessary to coordinate teams and achieve a successful event utilising creative thinking and strong leadership skills. They will get better at planning and paying attention to details. In addition, they will learn how to talk to people in a clear and efficient way because there is constant feedback between the beneficiaries and the service contractors.
A Career in Event Planning:
An ability to multitask effectively under pressure is essential for a career in the event industry. Not everyone can see the forest through the trees and figure out how to make order out of chaos.
However, if you believe you have what it takes to become an event professional, you may find a suitable career path among the options listed below.
- Event Planner
- Wedding Planner
- Event Space or Venue Managers
- Donor or Sponsorship Coordinator
- Catering Services Manager
- Event Social Media Coordinator
- Staff or Volunteer Coordinator
- Marketing or Communications Manager
