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OTHM Level 7 Diploma in Strategic Marketing

COURSE LEVEL

RQF Level 7

COURSE TYPE

Ofqual Regulated Qualification

AWARDING BODY

OTHM Qualifications

DURATION

6 months – 12 months

STUDY METHOD

Online (Self-Paced)

CERTIFICATE

ASSESSMENT METHOD

Assignments / Report Writing
Price range: £400.00 through £1,049.00

Overview

The objective of the OTHM Level 7 Diploma in Strategic Marketing is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision-making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of a diploma in strategic marketing will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The OTHM Level 7 Diploma in Strategic Marketing Course enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.

Course Outline

The OTHM Level 7 Diploma in Strategic Marketing consists of 6 mandatory units for a combined total of 120 credits, 1200 hours of Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) for the completed qualification.

Qualification Accreditation Number (QAN): (603/5946/8)

  • Delivered 100% online
  • Program available to UK, EU and International students
Unit Ref. No. Mandatory Units Credit GLH TQT
A/618/1614 Contemporary Issues and Principles of Marketing 20 100 200
F/618/1615 Consumer Behaviour and Market Communications 20 100 200
J/618/1616 Digital and Social Media Marketing 20 100 200
L/618/1617 Contemporary Challenges and Strategic Marketing 20 100 200
R/618/1618 Strategic Brand Management 20 100 200
Y/618/1619 Marketing Research Project 20 100 200

The aims of this programme will allow learners to:

  1. Gain a sound and coherent foundation in strategic marketing, such that they will be able to define and execute practical strategic marketing interventions that exist in professional practice
  2. Apply analytical ability and problem-solving skills in the context of marketing management; Synthesise and critically evaluate theoretical frameworks of strategic marketing, consumer behaviour, brand management, digital marketing, market research and design and innovation as applied to marketing.
  3. Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations.
  4. Create frameworks for understanding and analysing strategic marketing processes in diverse organisational types, encountering different and changing marketing environments.
  5. Develop practical research and analytical capabilities in the context of market/driven strategy, and in particular in the formulation of value propositions in provider/customer relationships.
  6. Review, modify, synthesise and apply transferable strategic marketing, branding, consumer behaviour and digital marketing concepts and skills in the management of product and market development, particularly from the strategic perspective.
  7. Critically assess market-sourced data and information from various organisations and use this for strategic marketing and decision-making.
  8. Evaluate various creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth and solve organisational problems.
  9. Demonstrate personal development and learning skills applicable to marketing practices in the marketing environment.

Requirements

The Online Level 7 Diploma in Strategic Marketing has been designed to be accessible without artificial barriers restricting access and progression. For entry to the strategic marketing course, learners will be expected to hold the following:

  • Be age 21 years or above
  • Good understanding of ICT
  • An honours degree in a related subject or a UK level 6 diploma or an equivalent overseas qualification
  • Mature learners with management experience (learners must check with the admissions team regarding experience before registering for the programme)
  • Learners wishing to study and are non-native English speakers must have a minimum level of English language competency*.

Note: Learner must ensure that he/she fulfils the requirement before purchasing qualification.

For further information, please click here and find out the clear guidelines.

*A learner not from a majority English-speaking country must provide evidence of English language competency. For more information, visit Language Expectations.

Who is This Course For?

Local and international students looking for strategic management courses UK can take this course to enhance their skills and knowledge about strategic marketing. The OTHM Level 7 Diploma in Strategic Marketing enables learners to progress into or within employment and/or continue their further study as this qualification is approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation), where appropriate learners are eligible to progress to Master’s top-up at many universities in the UK and overseas with advanced standing.

Assessment

All units are internally assessed by Inspire London College and externally verified by OTHM. The qualifications are criterion referenced based on the achievement of all the specified learning outcomes.

To achieve a ‘pass’ for a unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.

The Assessor judges that the learners have successfully fulfilled the assessment criteria.

Accreditation

This diploma is accredited by OTHM Qualifications, an awarding body approved and regulated by Ofqual. You may visit the Ofqual Register of Regulated Qualifications for verification and further details.

OTHM has a progression arrangement with several UK universities that acknowledges learners’ ability after studying Level 3-7 qualifications to be considered for advanced entry into corresponding degree year/top-up and Master’s/top-up programmes.

Certification

OTHM Qualifications (Awarding Body) only issues verifiable certificates and Transcripts electronically and securely in PDF format (without additional charges).

Hard Copy and Transcript is not included in the course fee. If you want a hard copy of the Certificate and Transcript, you can order it directly from Awarding Body OTHM using self-service e certificate & transcript portal and completing the registration process. The hard copy certificate will cost you £30 plus charges for your preferred shipping option to your location.

You may contact the admissions@inspirelondoncollege.co.uk if any assistance is required.

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