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Categories:
Social Media Marketing

COURSE TYPE

CPD Accredited Course

APPROVED BY

The CPD Certification Service

DURATION

30 Minutes

STUDY METHOD

Online Self-Paced

CERTIFICATE

CPD Accredited Certificate

COURSE LEVEL

Professional Certificate

COURSE TYPE

CPD Accredited Course

AWARDING BODY

The CPD Certification Service

DURATION

30 Minutes

STUDY METHOD

Online Self-Paced

CERTIFICATE

CPD Accredited Certificate

Overview

This online course examines the main social media platforms and their use as marketing tools.
In particular, we’ll look at Facebook, Instagram, LinkedIn and Twitter.
We’ll cover the main business benefits, along with how social media can provide increased market
insight and help establish your company as an ‘influencer’.
We’ll discuss the sectors that use social media marketing the most and there’s advice on how to get
started with social media marketing, and how to choose the right platforms.
You’ll see how to run campaigns with great content and compelling visuals and measure the
effectiveness of your campaigns.
We’ll show you how to create a Social Media Policy and use social media for internal
communications.
You’ll learn how to build social media into your recruitment campaigns, and train employees to use
social media to promote your company.
Online security is crucial and we’ll cover the basic aspects everyone needs to know.
Finally, you’ll learn how to handle negative feedback on social media, and the T-E-A approach to
handling complaints successfully.

Learning Objectives
By the end of this course, you will be able to:
• Understand the major social media platforms and their benefits as a marketing tool.
• Recognize the effectiveness of social media campaigns.
• Learn to deal with the positives and negatives of social media campaigns.
• Create and implement a social media Policy.
• Recognize the importance of online Safety.

Advantages
Online training is flexible, efficient and cost effective meaning the candidate can progress through
the modules at their own pace and in their own time, so they can fit the training around their work
and personal life.

Course Outline

Modules

Course Module Number Module Name Pass % Required
Social Media Marketing 1 Introduction 70
Social Media Marketing 2 Business Benefits 70
Social Media Marketing 3 Getting Started 70
Social Media Marketing 4 Managing Campaigns 70
Social Media Marketing 5 Social Media Policies 70
Social Media Marketing 7 Handling Negative Feedback 70

 

 

 

Requirements

• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+

Duration: 40 minutes (Note: This is based on the amount of video content shown and is rounded off.
It does not account in any way for loading time or thinking time on the questions)

Who is This Course For?

This course is aimed at anyone who is responsible for the social media activities of their company, or
who is wanting to get an overview of the subject to support their existing marketing activities.

Duration

The total duration of course video content is 30 Minutes, it does not include the time taken to read, analyse and attempt the quiz or conduct any other research.
Learner can access the Learning Platform 24/7. The time period to complete the course depends on the learner’s pace and the time dedicated for training. Though the course is self-paced, but learner will be given maximum period of 12 Months from the date of enrolment. Learner may request for extension but, ILC holds the right to close/lock the course after completion of 12 Months.

Assessment

After successful enrolment, the learner will get access to the Learning Platform, where the training material is available. The training is in the video format, and each module consist of many videos.

Each module is followed by a 3-5 Multiple Choice Questions. You will have the option to review the video content as often you like, and submit the test once you are satisfied with the answers. The minimum pass score is 70% and you will have 3 attempts to pass test for each module. But, if in any condition, you cannot pass in three attempts, you can request 3 more attempts for all modules, after which all modules will be locked.

Accreditation

The courses offered by Inspire London College are approved and accredited by The CPD Certification
Services and different organisations in specific field including IIRSM (International Institute of Risk and
Safety Management), IATP (Independent Asbestos Training Providers), and IFE (Institution of Fire
Engineers).

Certification

There are two options for certificate of completion:

OPTION 1

After completion of Assessment, ‘Get Your Certificate’ button will become available. Learner can use this to download free certificate in PDF format.

OPTION 2
• Certificate of Completion(PDF format) = Free of Cost
• Certificate of Completion(Hardcopy) + Postal charges = £15

You can also get CPD Accredited Certificate from Inspire London College along with transcript either in PDF format or Hardcopy.

CPD Accredited Certificate of Completion along with Transcript (PDF format) = £20

CPD Accredited Certificate of Completion along with Transcript (Hardcopy) + Postal charges = £45

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