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Level 4 Diploma in Advanced Digital Marketing


Level 4


Endorsed Course


Training Qualifications UK (TQUK)


1 Week- 12 Months


Online – Self-Paced


Available to Purchase Separately


Digitalization is the most important technological aspect that is influencing the modern business environment. Contemporary businesses are focusing highly towards the digital technologies and continuously incorporating the latest digital technologies into their business operations. Including the other operations of a business the marketing activities and processes are also extremely influenced by the digital technologies. Now the digital marketing is an emerging and essential concept in modern marketing. Modern firms are trending towards the e-commerce and online businesses and in this regard the concept of digital marketing becomes an important aspect.

Course Aims

Inspire London College has designed the Level 4 Diploma in Advanced Digital Marketing for its learners. The aim of this course is to provide the learners a complete and comprehensive knowledge about the modern digital marketing techniques. The aspects of digital marketing are changing rapidly and new tools and techniques are evolving rapidly therefore this course will be quite accommodating for the new learners who want to become a digital marketer because the course will start from the very basics and will take the learners to a higher level.

This course starts from the very basics and provides an inclusive introduction to digital marketing and its role in modern businesses. Websites and their designing is also an important aspect of digital marketing and course offers the learners to identify the important role of website development in digital marketing. Search Engine Optimization (SEO) is one the most important part of digital marketing and sometime it is considered as a separate discipline due to its scope and implementation. During the course the concepts of SEO and their effectiveness is also the part of course. Further in the course the other important aspects of digital marketing such as knowledge of Google Adwords, PPC campaigns, social media marketing, email marketing, affiliate marketing are also included in the form different units and learners will learn these concepts in detail. Creating a digital marketing strategy is an important task of digital marketers and during this course the learners will learn that how to create an effective digital marketing strategy for online marketing purposes.

Course Outline

Inspire London College’s Level 4 Diploma in Digital Marketing is a 90 credits Endorsed Course and its guided learning hours are (360). To achieve the 90 credits the learners must take the 9 mandatory units of this course.

  1. Introduction to digital marketing
  2. Website Planning and Designing
  3. Search Engine Optimization
  4. Introduction to Google Adwords
  5. PPC Campaigns
  6. Email Marketing
  7. Social Media Marketing
  8. Affiliate Marketing
  9. Creating a Digital Marketing Strategy

Upon successful completion students will receive an *Endorsed Certificate* from ** an Ofqual regulated awarding organisation **


Learners pursuing to enroll for this course should meet the following conditions.

1. Be age 16 years or above.
2. Solid knowledge of English Language.
3. Working Knowledge of Information Communication Technologies for studying online i.e. Internet, Microsoft Office.
4. A genuine desire to study and succeed.

Who is This Course For?


After studying the course material, Learner will have to attempt Final Assignment(s).

The Assignment Brief containing the different questions will be available on VLE / Moodle. You will be assessed by Inspire London college’s Assessor. A range of assessment methods may be used. When an assessment criteria is met, it will be graded ‘Pass’. If there is further evidence required, it will be graded ‘referred or fail’, and your assessor will give feedback as to how you can meet the criteria. You can resubmit an assignment as many times as you need to.

All written report(s) / Assessment(s) are online and are taken either through or after the course; these are included in the course price.


Inspire London College Offers Endorsed Courses by Training Qualification UK (TQUK) under TQUK Endorsed Provision.

TQUK Endorsed Provision
This means that Inspire London College has designed and developed its courses and has go through an external quality check by Training Qualification UK (TQUK) to ensure that the ILC and the courses it offers, meet the high standards quality criteria.

Training Qualification UK (TQUK)

TQUK is an Ofqual regulated Awarding Organisation, providing a wide range of vocational qualifications to FE Colleges and private training providers.

TQUK is an Awarding Organisation recognised by the Office of Qualifications and Examinations Regulation (Ofqual) in England, CCEA Regulation in Northern Ireland and by Qualifications Wales. TQUK offers qualifications which are regulated by Ofqual and, in some cases, by CCEA Regulation and/or Qualifications Wales, sit on the Regulated Qualifications Framework (RQF) and are listed on the Register of Regulated Qualifications.


Upon successfully passing the course, the learner must pay for a Certificate of Completion from ILC (either in PDF format or Hardcopy) or an Endorsed Diploma from TQUK (Hardcopy).

Certificate of Completion (PDF format) = £39

Certificate of Completion (Hardcopy) = £55 + postage charges £15 = £70

Endorsed Diploma from Awarding Body TQUK (Hardcopy) = £89 + postage charges £15 = £104