COURSE TYPE
APPROVED BY
DURATION
STUDY METHOD
CERTIFICATE
COURSE LEVEL
COURSE TYPE
AWARDING BODY
DURATION
STUDY METHOD
CERTIFICATE
This course starts by exploring the history of Instagram to help you understand how it’s become such
a powerful tool for generating sales, reaching new audiences and building brand awareness.
You’ll learn how to set up an account and build and optimise a Business Profile.
The course will cover the kind of content to post and how to enhance effectiveness with photos and
videos.
There’s information on how to respond to comments, use direct messaging and repost usergenerated content relevant to your brand to keep your audience engaged.
We’ll explore the essential elements of an effective Instagram marketing strategy and show how to
maximise the value of your account using brand identities, content strategies, hashtags and working
with influencers.
You’ll learn how to use extra features such as Instagram advertising, connecting to third-party
scheduling apps and Instagram shop and product tagging.
Instagram Analytics and Insights are essential for success on the platform so we’ll cover how to
access and use these effectively.
Finally, we’ll cover how you can use your findings to develop new and more powerful Instagram
strategies.
Learning Objectives
By the end of this course, you will be able to:
• Understand why Instagram is important for business and how to create and optimise a
business profile.
• How to create a brand identity and create content strategy.
• Learn how to access Instagram Insights and Instagram Audience Analytics.
Advantages
Online training is flexible, efficient and cost effective meaning the candidate can progress through
the modules at their own pace and in their own time, so they can fit the training around their work
and personal life
Modules
| Course | Module Number | Module Name | Pass % Required |
| Instagram for Business | 1 | The Basics of Instagram | 70 |
| Instagram for Business | 2 | Instagram Marketing Strategies | 70 |
| Instagram for Business | 3 | Instagram Analytics and Insights | 70 |
• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)
Duration: 40 minutes (Note: This is based on the amount of video content shown and is rounded off.
It does not account in any way for loading time or thinking time on the questions)
This course is aimed at anyone who is involved in promoting and marketing their business online. It
provides insight into how Instagram can be used to promote the company as well as using brand
identities, content strategies, hashtags and working with influencers.
The total duration of course video content is 30 Minutes, it does not include the time taken to read, analyse and attempt the quiz or conduct any other research.
Learner can access the Learning Platform 24/7. The time period to complete the course depends on the learner’s pace and the time dedicated for training. Though the course is self-paced, but learner will be given maximum period of 12 Months from the date of enrolment. Learner may request for extension but, ILC holds the right to close/lock the course after completion of 12 Months.
After successful enrolment, the learner will get access to the Learning Platform, where the training material is available. The training is in the video format, and each module consist of many videos.
Each module is followed by a 3-5 Multiple Choice Questions. You will have the option to review the video content as often you like, and submit the test once you are satisfied with the answers. The minimum pass score is 70% and you will have 3 attempts to pass test for each module. But, if in any condition, you cannot pass in three attempts, you can request 3 more attempts for all modules, after which all modules will be locked.
The courses offered by Inspire London College are approved and accredited by The CPD Certification
Services and different organisations in specific field including IIRSM (International Institute of Risk and
Safety Management), IATP (Independent Asbestos Training Providers), and IFE (Institution of Fire
Engineers).
There are two options for certificate of completion:
OPTION 1
After completion of Assessment, ‘Get Your Certificate’ button will become available. Learner can use this to download free certificate in PDF format.
OPTION 2
• Certificate of Completion(PDF format) = Free of Cost
• Certificate of Completion(Hardcopy) + Postal charges = £15
You can also get CPD Accredited Certificate from Inspire London College along with transcript either in PDF format or Hardcopy.
CPD Accredited Certificate of Completion along with Transcript (PDF format) = £20
CPD Accredited Certificate of Completion along with Transcript (Hardcopy) + Postal charges = £45
