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Level 6 Diploma in Advanced Digital Marketing

£795.00 £30.00

Course Level Level 6
Awarding Body Training Qualifications UK (TQUK)
Study Method Online – Self-Paced
Course Duration 360 Guided Learning Hours
Course Type Endorsed Course
Certificate Available to purchase separately

 


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Description

The job market for digital marketing skills is booming as most of the businesses are integrating digital marketing into their traditional marketing strategies. Brands are focusing on digital marketing more than ever before, either it is a known brand or new venture. In short, the demand for digital marketing skills is growing whereas the supply of professionals in digital marketing is limited.

As you may know, digital marketing is a broad term and covers many skills including website optimisation, social media marketing, email marketing, content marketing, display ad marketing, search engine optimisation (SEO), Google AdWords and many more.

This digital marketing course is of some importance for you if you own a small business and managing it marketing yourself. The course material is written in easy to understand language which will help you to learn the most out of this Level 6 course of Digital Marketing. Once enrolled, tutor will support you throughout the course.

To achieve a Level 6 Diploma in Advanced Digital Marketing learner must have to achieve minimum of 12 mandatory units with 120 Credits

The units included in this course, Digital Marketing are:

Unit 1: Introduction to Digital Marketing

Unit 2: Website Design and Optimisation

Unit 3: Introduction to Ad Words

Unit 4: Pay per Click (PPC)

Unit 5: Search Engine Optimisation

Unit 6: Content Marketing

Unit 7: Display Advertising

Unit 8: Affiliate Marketing

Unit 9: Email Marketing

Unit 10: Mobile Marketing

Unit 11: Social Media Marketing

Unit 12: Digital Marketing Strategy

Further breakout for each unit in Level 6 Advanced Diploma in Digital Marketing

Unit 1: Introduction to Digital Marketing

  • What is Digital Marketing?
  • Types of Media in Digital Marketing
  • The concept of the Buyer Journey
  • The relationship between Traditional and Digital Marketing
  • The difference in Characteristics of Traditional and Digital Marketing
  • Selection of Digital Marketing Channel

Unit 2: Website Design and Optimisation

  • Website Designing
  • Architecture
  • Web Design & Content
  • Website Optimisation
  • User Experience (UX) vs User Interface (UI)
  • Measuring the Website Performance

Unit 3: Introduction to AdWords

  • AdWords
  • The efficiency of Google Ads
  • A New AdWords Account Creation Procedure
  • The Tools Tab
  • Generating ad and Keywords
  • Short Tail or Long Tail Keywords

Unit 4: Pay per Click (PPC)

  • History of PPC
  • About PPC Ad
  • Search Engine Advertising
  • Workflow of a PPC Ad
  • Advantages of PPC
  • Terminologies in PPC
  • Categorising the Keywords
  • Building a Keyword List
  • Expanding the List
  • Refining the List
  • Keyword Research Tools
  • Creating a PPC Ad Using Google AdWords
  • Creating a Well-Formatted and Informative Landing Page
  • PPC Bidding
  • Pricing Strategies

Unit 5: Search Engine Optimisation

  • Search Engine Optimisation
  • How Search Engine Work
  • How Search Engine Optimisation Works
  • Setting Objectives for SEO
  • What is keyword research?
  • What is Technical Optimisation?
  • On-Page Optimisation
  • Off-Page Optimisation

Unit 6: Content Marketing

  • What is Content Marketing?
  • Types of Content
  • Creation of Content
  • Tools for the Content formation
  • Measuring Content Marketing Performance

Unit 7: Display Advertising

  • What is Digital Display Advertising?
  • Various terminologies of Display Advertising.
  • Advantages and challenges of Display Advertising.
  • Different formats of Ad in Display Advertising.
  • Process of Digital Display Campaign.

Unit 8: Affiliate Marketing

  • Common Terms in Affiliate Marketing
  • Principles of Affiliate Marketing
  • Advantages of Affiliate Marketing
  • Affiliate networks
  • Advertising methods in Affiliate Marketing
  • Models for Commission Payments
  • Risks in Affiliate Marketing
  • Maintaining an Affiliate Marketing Program

Unit 9: Email Marketing

  • What is Email Marketing?
  • Basic Concepts of Email Marketing
  • Development of Email Strategy
  • Email Service Providers
  • Leads Generation Methods
  • Building a Subscriber List
  • Creating Effective Email
  • Creating Email Campaign
  • Email Testing

Unit 10: Mobile Marketing

  • Process of Mobile Marketing
  • Mobile Apps and their development process
  • Mobile Advertising
  • Running SMS campaign
  • Mobile Marketing strategy and implementation

Unit 11: Social Media Marketing

  • Understand different social media platforms
  • Identify the audience
  • Monitor and measure performance
  • Consider the pros and cons before making decisions

Unit 12: Digital Marketing Strategy

  • Digital Marketing Planning
  • Situation Analysis
  • Objective Setting
  • Developing Strategy
  • Tactics
  • Actions
  • Control

Inspire London College Offers Endorsed Courses by Training Qualification UK (TQUK) under TQUK Endorsed Provision.

TQUK Endorsed Provision

This means that Inspire London College has designed and developed its courses and has gone through an external quality check by Training Qualification UK (TQUK) to ensure that the ILC and the courses it offers, meet the high standards quality criteria.

Training Qualification UK (TQUK)

TQUK is an Ofqual regulated Awarding Organisation, providing a wide range of vocational qualifications to FE Colleges and private training providers.

TQUK is an Awarding Organisation recognised by the Office of Qualifications and Examinations Regulation (Ofqual) in England, CCEA Regulation in Northern Ireland and by Qualifications Wales. TQUK offers qualifications which are regulated by Ofqual and, in some cases, by CCEA Regulation and/or Qualifications Wales, sit on the Regulated Qualifications Framework (RQF) and are listed on the Register of Regulated Qualifications.

Upon successfully passing the Course learner needs to pay for Certificate of Completion from ILC (either in PDF format or Hardcopy) or Endorsed Diploma from TQUK (Hardcopy).

Certificate of Completion (PDF format) = £46

Certificate of Completion (Hardcopy) = £65 + postage charges £15

Endorsed Diploma from Awarding Body TQUK (Hardcopy) = £119 + postage charges £15

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Overview

The job market for digital marketing skills is booming as most of the businesses are integrating digital marketing into their traditional marketing strategies. Brands are focusing on digital marketing more than ever before, either it is a known brand or new venture. In short, the demand for digital marketing skills is growing whereas the supply of professionals in digital marketing is limited.

As you may know, digital marketing is a broad term and covers many skills including website optimisation, social media marketing, email marketing, content marketing, display ad marketing, search engine optimisation (SEO), Google AdWords and many more.

This digital marketing course is of some importance for you if you own a small business and managing it marketing yourself. The course material is written in easy to understand language which will help you to learn the most out of this Level 6 course of Digital Marketing. Once enrolled, tutor will support you throughout the course.

+
Outline

To achieve a Level 6 Diploma in Advanced Digital Marketing learner must have to achieve minimum of 12 mandatory units with 120 Credits

The units included in this course, Digital Marketing are:

Unit 1: Introduction to Digital Marketing

Unit 2: Website Design and Optimisation

Unit 3: Introduction to Ad Words

Unit 4: Pay per Click (PPC)

Unit 5: Search Engine Optimisation

Unit 6: Content Marketing

Unit 7: Display Advertising

Unit 8: Affiliate Marketing

Unit 9: Email Marketing

Unit 10: Mobile Marketing

Unit 11: Social Media Marketing

Unit 12: Digital Marketing Strategy

Further breakout for each unit in Level 6 Advanced Diploma in Digital Marketing

Unit 1: Introduction to Digital Marketing

  • What is Digital Marketing?
  • Types of Media in Digital Marketing
  • The concept of the Buyer Journey
  • The relationship between Traditional and Digital Marketing
  • The difference in Characteristics of Traditional and Digital Marketing
  • Selection of Digital Marketing Channel

Unit 2: Website Design and Optimisation

  • Website Designing
  • Architecture
  • Web Design & Content
  • Website Optimisation
  • User Experience (UX) vs User Interface (UI)
  • Measuring the Website Performance

Unit 3: Introduction to AdWords

  • AdWords
  • The efficiency of Google Ads
  • A New AdWords Account Creation Procedure
  • The Tools Tab
  • Generating ad and Keywords
  • Short Tail or Long Tail Keywords

Unit 4: Pay per Click (PPC)

  • History of PPC
  • About PPC Ad
  • Search Engine Advertising
  • Workflow of a PPC Ad
  • Advantages of PPC
  • Terminologies in PPC
  • Categorising the Keywords
  • Building a Keyword List
  • Expanding the List
  • Refining the List
  • Keyword Research Tools
  • Creating a PPC Ad Using Google AdWords
  • Creating a Well-Formatted and Informative Landing Page
  • PPC Bidding
  • Pricing Strategies

Unit 5: Search Engine Optimisation

  • Search Engine Optimisation
  • How Search Engine Work
  • How Search Engine Optimisation Works
  • Setting Objectives for SEO
  • What is keyword research?
  • What is Technical Optimisation?
  • On-Page Optimisation
  • Off-Page Optimisation

Unit 6: Content Marketing

  • What is Content Marketing?
  • Types of Content
  • Creation of Content
  • Tools for the Content formation
  • Measuring Content Marketing Performance

Unit 7: Display Advertising

  • What is Digital Display Advertising?
  • Various terminologies of Display Advertising.
  • Advantages and challenges of Display Advertising.
  • Different formats of Ad in Display Advertising.
  • Process of Digital Display Campaign.

Unit 8: Affiliate Marketing

  • Common Terms in Affiliate Marketing
  • Principles of Affiliate Marketing
  • Advantages of Affiliate Marketing
  • Affiliate networks
  • Advertising methods in Affiliate Marketing
  • Models for Commission Payments
  • Risks in Affiliate Marketing
  • Maintaining an Affiliate Marketing Program

Unit 9: Email Marketing

  • What is Email Marketing?
  • Basic Concepts of Email Marketing
  • Development of Email Strategy
  • Email Service Providers
  • Leads Generation Methods
  • Building a Subscriber List
  • Creating Effective Email
  • Creating Email Campaign
  • Email Testing

Unit 10: Mobile Marketing

  • Process of Mobile Marketing
  • Mobile Apps and their development process
  • Mobile Advertising
  • Running SMS campaign
  • Mobile Marketing strategy and implementation

Unit 11: Social Media Marketing

  • Understand different social media platforms
  • Identify the audience
  • Monitor and measure performance
  • Consider the pros and cons before making decisions

Unit 12: Digital Marketing Strategy

  • Digital Marketing Planning
  • Situation Analysis
  • Objective Setting
  • Developing Strategy
  • Tactics
  • Actions
  • Control
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Accreditation

Inspire London College Offers Endorsed Courses by Training Qualification UK (TQUK) under TQUK Endorsed Provision.

TQUK Endorsed Provision

This means that Inspire London College has designed and developed its courses and has gone through an external quality check by Training Qualification UK (TQUK) to ensure that the ILC and the courses it offers, meet the high standards quality criteria.

Training Qualification UK (TQUK)

TQUK is an Ofqual regulated Awarding Organisation, providing a wide range of vocational qualifications to FE Colleges and private training providers.

TQUK is an Awarding Organisation recognised by the Office of Qualifications and Examinations Regulation (Ofqual) in England, CCEA Regulation in Northern Ireland and by Qualifications Wales. TQUK offers qualifications which are regulated by Ofqual and, in some cases, by CCEA Regulation and/or Qualifications Wales, sit on the Regulated Qualifications Framework (RQF) and are listed on the Register of Regulated Qualifications.

+
Certificate

Upon successfully passing the Course learner needs to pay for Certificate of Completion from ILC (either in PDF format or Hardcopy) or Endorsed Diploma from TQUK (Hardcopy).

Certificate of Completion (PDF format) = £46

Certificate of Completion (Hardcopy) = £65 + postage charges £15

Endorsed Diploma from Awarding Body TQUK (Hardcopy) = £119 + postage charges £15