The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.
The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.
This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.
Module 1: Introduction
Module 2: What is Social Media?
Module 3: Introduction to POST Methodology
Module 4: Websites and Microsites
Module 5: Facebook
Module 6: LinkedIn
Module 7: Twitter
Module 8: Blogging
Module 9: Video
Module 10: Bringing it all Together
Module 11: Is Social Media Worth It?
• Good knowledge of the English Language
• Good understanding of ICT
Recommended System Requirements
• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)
Also this course, without any prior knowledge of Social Media for Business, the learners can take this training course and in addition to this, there are no age restrictions. Thus, anyone who is passionate and ambitious about Social Media for Business can take the course. There are no specific deadlines for admission, and you can enrol anytime on this course.
The total duration of course video content is 100 Minutes, it does not include the time taken to read, analyse and attempt the quiz or conduct any other research.
Learner can access the Learning Platform 24/7. The time period to complete the course depends on the learner’s pace and the time dedicated for training. Though the course is self-paced, but learner will be given maximum period of 12 Months from the date of enrolment. Learner may request for extension but, ILC holds the right to close/lock the course after completion of 12 Months.
After successful enrolment, the learner will get access to the Learning Platform, where the training material is available. The training is in the video format, and each module consist of many videos.
Each module is followed by a 3-5 Multiple Choice Questions. You will have the option to review the video content as often you like, and submit the test once you are satisfied with the answers. The minimum pass score is 70% and you will have 3 attempts to pass test for each module. But, if in any condition, you cannot pass in three attempts, you can request 3 more attempts for all modules, after which all modules will be locked.
The courses offered by Inspire London College are approved and accredited by The CPD Certification Services and different organisations in specific field including IIRSM (International Institute of Risk and Safety Management), ROSPA (The Royal Society for the Prevention of Accidents) IATP (Independent Asbestos Training Providers), and IFE (Institution of Fire Engineers).
There are two options for certificate of completion:
After completion of Assessment, ‘Get Your Certificate’ button will become available. Learner can use this to download free certificate in PDF format.
• Certificate of Completion(PDF format) = Free of Cost
• Certificate of Completion(Hardcopy) = £15
You can also get CPD Accredited Certificate from Inspire London College along with transcript either in PDF format or Hardcopy.
CPD Accredited Certificate of Completion along with Transcript (PDF format) = £20
CPD Accredited Certificate of Completion along with Transcript (Hardcopy) + Postal charges = £45