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Categories:
LinkedIn for Business

COURSE TYPE

CPD Accredited Course

APPROVED BY

The CPD Certification Service

DURATION

30 Minutes

STUDY METHOD

Online Self-Paced

CERTIFICATE

CPD Accredited Certificate

COURSE LEVEL

Professional Certificate

COURSE TYPE

CPD Accredited Course

AWARDING BODY

The CPD Certification Service

DURATION

30 Minutes

STUDY METHOD

Online Self-Paced

CERTIFICATE

CPD Accredited Certificate

Overview

The course covers the key aspects and business benefits of Linkedin – the world’s most popular
professional social networking platform.
Linkedin focuses on business connections and growth and has over 810 million members around the
world, spanning 200 countries and territories.
This course shows how to join Linkedin as an individual, a company or an organisation – and the
essential steps needed to set up an account, write and optimise an individual Linkedin Profile using
keywords, and produce an impressive Company Page.
You’ll see how people, at whatever stage in their career, can use Linkedin to search and apply for job
opportunities, expand their networks and widen their professional reach.
We’ll show you the right way to post Status Updates, receive Notifications, join groups and promote
your Profile using endorsements and testimonials.
There’s important information on Linkedin Advertising, including creating and targeting Sponsored
Content, Sponsored Messaging, and Text Ads.
As a business, you’ll discover how Linkedin is a highly effective tool for recruitment and researching
competitors.
You’ll see how to use Linkedin for lead generation and brand awareness – and improve internal team
collaboration through Linkedin direct messaging.
Finally, we’ll highlight how to measure your business success on Linkedin using Profile, Activity and
People metrics.

Learning Objectives
By the end of this course you will be able to:
• Set up and use both personal and business profiles on LinkedIn.
• Build and get the most out of a network of contacts.
• Use LinkedIn for Research and recruitment.
• Measure your business reach and success using LinkedIn’s reporting tools.

Advantages
Online training is flexible, efficient and cost effective meaning the candidate can progress through
the modules at their own pace and in their own time, so they can fit the training around their work
and personal life.

Further Progression
This course compliments our Social Media Marketing course and takes a deeper look at the LinkedIn
Platform.

Course Outline

Modules

Course Module Number Module Name Pass % Required
LinkedIn for Business 1 Introduction 70
LinkedIn for Business 2 Creating your Individual LinkedIn Profile 70
LinkedIn for Business 3 Using LinkedIn as an Individual 70
LinkedIn for Business 4 LinkedIn for Business 70
LinkedIn for Business 5 Measuring Success on LinkedIn

 

Requirements

• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+

Duration: 40 minutes (Note: This is based on the amount of video content shown and is rounded off.
It does not account in any way for loading time or thinking time on the questions)

Who is This Course For?

This course is aimed at anyone who is involved in promoting and marketing their business online. It
provides insight into how LinkedIn can be used to promote the company as well as the individuals
that work within it.

Duration

The total duration of course video content is 30 Minutes, it does not include the time taken to read, analyse and attempt the quiz or conduct any other research.
Learner can access the Learning Platform 24/7. The time period to complete the course depends on the learner’s pace and the time dedicated for training. Though the course is self-paced, but learner will be given maximum period of 12 Months from the date of enrolment. Learner may request for extension but, ILC holds the right to close/lock the course after completion of 12 Months.

Assessment

After successful enrolment, the learner will get access to the Learning Platform, where the training material is available. The training is in the video format, and each module consist of many videos.

Each module is followed by a 3-5 Multiple Choice Questions. You will have the option to review the video content as often you like, and submit the test once you are satisfied with the answers. The minimum pass score is 70% and you will have 3 attempts to pass test for each module. But, if in any condition, you cannot pass in three attempts, you can request 3 more attempts for all modules, after which all modules will be locked.

Accreditation

The courses offered by Inspire London College are approved and accredited by The CPD Certification
Services and different organisations in specific field including IIRSM (International Institute of Risk and
Safety Management), IATP (Independent Asbestos Training Providers), and IFE (Institution of Fire
Engineers).

Certification

There are two options for certificate of completion:

OPTION 1

After completion of Assessment, ‘Get Your Certificate’ button will become available. Learner can use this to download free certificate in PDF format.

OPTION 2
• Certificate of Completion(PDF format) = Free of Cost
• Certificate of Completion(Hardcopy) + Postal charges = £15

You can also get CPD Accredited Certificate from Inspire London College along with transcript either in PDF format or Hardcopy.

CPD Accredited Certificate of Completion along with Transcript (PDF format) = £20

CPD Accredited Certificate of Completion along with Transcript (Hardcopy) + Postal charges = £45

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